Video/Audio

PointRoll offers true streaming video as a feature within any PointRoll ad unit, a great creative tool for the delivery of an engaging brand message.

With true streaming video you get a high quality, crisp looking image. There are no limitations of file size as it truly streams and you can build in a range of interactive features such as instant e-mail, data collection, sweepstakes, surveys and more.

The video feature offers a Video Completion metric. This function informs the advertiser of the percentage of users that viewed the video to completion. There is also a report that will provide a break-down of the delivery of the different bandwidth speeds the video ran on, which helps advertisers better develop future campaigns.

PointRoll has ensured that the development process for agencies and advertisers is as easy as possible. The new video feature is a format-agnostic system that is compatible with standard video formats including Flash, MPEG, Real, QuickTime and Windows Media. No time-consuming conversion to a proprietary format is required.

If you have video assets in non-digital formats and wish to use them within an ad unit, PointRoll does not charge a fee to convert video formats. There are several video play options: it can be played immediately, have a pre-determined delay period or it can be user initiated. Because PointRoll makes it easy to use video, designers have new creative possibilities to entertain, to add brand impact and to provide more information within online ad units.

The video feature has many advantages for the web user. First, it will detect the bandwidth of the user and delver the best possible video for the connection. Second, the files are delivered in Flash unless specified otherwise. This means no plug-in is necessary in almost every case. Lastly, streaming video begins playing quickly; minimizing buffer delays experienced with other video delivery alternatives.

View examples of Video in our Client Showcase...

How It Works
The PointRoll ad unit contains a media player with standard user control buttons including play, pause and stop. The user simply clicks the appropriate button as desired. There is no delay in the loading of the page because there is video within the PointRoll ad unit. When the page loads, a standard size gif or SWF is placed on the page. Once the page is fully loaded, the video content can stream in as needed or initiated.

Benefits

• Deliver powerful visual images and audio that enhance brand marketing campaigns • Provide additional product information in a visual format that generates better user recall • Grab more attention and initiate user interaction on crowded web pages • Great reporting on brand metrics and video delivery • Wide range of user interaction opportunity such as survey, e-mail to friend, data collection and more • Automatic Bandwidth detection so users receive the best quality for their internet connection