Video Partners

PointRoll works with best of breed partners and is format agnostic to provide unparalleled video quality and reach. With load balancing across multiple CDN's, such as Akamai, as well as a Preferred Partnership with On2 Technologies for unprecedented Flash 8 capability, PointRoll is the clear leader in rich media video technology.

We also provide the greatest creative capability available anywhere. Our Preferred Partnership with The Buddy Group allows agencies and advertisers to create incredibly compelling and interactive video executions. Together, we have developed a host of video options that are ready for creative deployment and include:

Choose Your Own Adventure Scenarios: Throughout a video story, the user decides between different choices to drive the narrative path of the story. This encourages a high level of interactivity, immersion and re-play by the user.

Relational Hot-Spotting: By clicking on elements within the ad unit, graphical descriptive elements change dynamically on other areas of the ad unit. The user can view drill-down information on-the-fly while continuing to view the video.

Green Screen Overlays: "Talking heads" filmed on a green screen interact with video, graphical or textual elements within the ad unit. This provides a multi-dimensional feel and allows the users to choose what information the talking head presents.

Zoom & Learn: The user can click on elements within the video to pause and drill-down into more descriptive videos on topical interests.

Pause to Play Experience: The user can pause the video by clicking on different elements to view descriptive pop-ups that present insider or "behind-the-scenes" information.

The Cinematic or Live Experience: These videos are delivered in a straightforward manner as would be seen in the movie theater in either a pre-packaged or live stream. To view this video, the user simply rolls over the ad unit.