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Large-sized Units include :
• Large Horizontal Banners
728x90, 750x100, 745x90, ...
• Extra Large Rectangles
425x600, 425x500, 425x425, ...
• Large Rectangles
336x280, 300x250, 250x250, ...
• Vertical Rectangles
240x400, 160x300, 140x240, 120x240, ...
• Skyscrapers
120x600, 125x600, 160x600, 120x800, 140x800, 160x800, ... |
Medium-sized Units include :
• Medium Horizontal Banners
468x60, 425x60, 300x95, ...
• Medium Rectangles
180x150, 150x150, 240x120, ... |
Small-sized Units include :
• Small Horizontal Banners
234x60, 234x30, 160x60, 170x40, 100x30, 88x31, ...
• Small Rectangles
125x125, 120x90, 120x60, 90x60, ... |
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| GIF or JPEG format. Maximum file sizes as follows: |
| • Large-sized Units : |
15K |
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| • Medium-sized Units : |
12K |
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| • Small-sized Units : |
8K |
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| Up to 100K of image content, up to 200K of streaming Flash content. If the panel contains video, see the PointRoll Video Spec for weight limits. |
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| The panel must have the same screen dimensions (or less) as the placeholder banner because it will overlap the placeholder. |
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The panel may have a maximum of 5K of HTML code.
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| HTML-based content, allowing almost any content that can go on a normal web page, along these guidelines: |
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Limit use of verbose HTML, include only code required to display panel contents |
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No header tags (neither start or end tags), including the following: <html>, <!doctype>, <head>, <title>, <base>, <isindex>, <link>, <style>, <script>, <meta>, <body> |
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Cannot include style sheets or style tags; however, inline style attributes can (and should) be used |
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Cannot include script tags due to various nuances of script within the panels; however many commonly "scripted" items, such as form validation and some mouse-overs can be added by PointRoll support staff, just ask your PointRoll sales representative for those features to be added |
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May include references to external files such as: images, audio, Flash (IE only), & applets (IE only, use of JVM can limit placements) |
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• Optimize or compress images as much as possible |
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• Divide large images into multiple, smaller images |
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• Individual image files should be 10K or less in file size |
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• HTML roll-over image swaps should be 5K or less in file size |
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If Flash or applets are included, alternate panels or alternate content using images and text may be provided for use in Netscape |
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All links will launch a new browser |
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Must be valid HTML for all target browsers |
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Width and Height attributes are required on all elements that support them, especially images, since this improves the rendering performance of the panels |
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Avoid lengthy drop-down lists due to code size limits |
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| PointRoll must be able to track all clicks & activities within the panels. For HTML links, this is taken care of automatically for you. For Flash clicks and activities, please see the PointRoll Flash Spec for ActionScript coding to use. |
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| May only be in the panel and may play automatically. Some publishers may limit non-user initiated video and/or sound. Please see the PointRoll Video Spec for details. |
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Collection of
Personal Data |
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| Collection of user Personally Identifiable Information is subject to Point·Roll approval and may be returned for edits. If you wish to collect personal information within advertisements, those ad units will need to: |
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Clearly identify the organization. |
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Provide a direct link to the organization's privacy policy, adjacent to the submit button. |
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Clearly identify the purpose for collecting the information. |
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| For example: |
| Personal information in this advertisement is collected by [advertiser], and is not collected or used by PointRoll in any way. Please read the Privacy Policy [link to advertiser's privacy policy]. |
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| When the user's browser can't handle a PointRoll ad, default banner must be served. This banner should not have any 'Roll Over' messaging since it is a general 'Click here' banner and must be GIF or JPEG... |
| • Large-sized Units : |
20K |
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| • Medium-sized Units : |
15K |
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| • Small-sized Units : |
8K |
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