TickerBoy
Introducing TickerBoy ... Online Video Advertising's Hero
The gang is growing—say "hello" to PointRoll's newest addition, TickerBoy. TickerBoy lounges around your video player and then springs into action, pausing the video and delivering a powerful message when engaged by the user. Once the user clicks the close button, TickerBoy retreats and the original video content resumes.
Unlike a pre-roll ad, TickerBoy offers non-intrusive video ad delivery. With better user control, actionable opportunity and no forced disruption to the user, TickerBoy gets the message across on demand and lets the user get back to the primary video content in a snap. It's a cost-effective form of advertising that doesn't sacrifice the captive audience advertisers covet.
Like all PointRoll ad formats, TickerBoy offers abundant rich media tracking opportunities and metrics. You can track click-through rates, interactions, panel impressions, cost metrics and more to better measure the results of your in-stream advertising.
By offering TickerBoy instead of or in addition to pre-roll advertising, publishers can expand their inventory without sacrificing significant real estate. And the compelling and user-friendly format won't turn visitors off when the video turns on.
How It Works
- TickerBoy starts with a basic GIF, JPG or Flash banner within or adjacent to the video player. Exact placement will depend on the publisher and video player type.
- Rolling over or clicking the ad pauses the video and exposes additional creative.
- The creative can incorporate text, images, audio, video and dynamic content.
- Additional interactive features such as data collection, sweepstakes, text messaging and more can be housed within the expanded creative.
- The ad unit will retract when the user closes it, causing the video to resume playing.
Advertiser & Agency Benefits
- Interactivity—with TickerBoy you can leverage any of PointRoll's compelling features: polling (users can rate the featured video or select related products), MovieConnect (users can sign up to receive texts of showtimes for the trailer just seen), interactive video (users can control the entire experience) and much, much more
- Integrated rich media campaign and reporting, simply add TickerBoy to your PointRoll initiative, and conveniently the extend the reach of your current campaign and leverage cohesive reporting
- Versatile format means creative design is not limited by a template
- Placing ads near video content on a site attracts users who seek a rich media experience, encouraging interaction with the ad unit
- Compelling ads build brand awareness and drive sales
- Extensive metrics and reporting capabilities track cost and effectiveness
- High-quality inventory— run on premier sites such as AOL, not just user-generated content and lower-tier sites
Publisher Benefits
- New use of real estate expands advertising inventory for additional revenue-generating opportunities
- Non-disruptive ad format builds loyalty by providing a positive user experience
User Benefits
- Content is delivered on demand, allowing the user to choose when to view
- Interaction is convenient and non-disruptive
