Third-Party Redirects

The PointRoll Ad Delivery Platform is compatible with many third-party redirect systems to allow advertisers and their agencies to perform third-party tracking as well as post-click analysis.

How It Works
After a PointRoll ad unit is built, third-party redirects can be supplied for different elements of the creative including impressions and clicks. These redirects are embedded into the creative. Then the units are trafficked by PointRoll directly to the publishers as usual.

Benefits

• Allows for third-party campaign management and monitoring • Enables advertisers to use third-party tools to track post-impression and post-click performance