Research / Data

PointRoll Automotive Performance Analysis: Putting Advertisers in the Driver's Seat


Since January 2004, PointRoll has created automotive campaigns that have resulted in 3.5 billion rich media impressions. Sharing its wealth of metrics and analytics, the company authored this industry benchmark study to offer agencies and advertisers a how-to guide to effectively utilize rich media to maximize campaign success.

Key findings include:   

  • Most effective features: Instant email, interactivity and push-down options consistently perform above brand interaction time benchmarks.
  • Video plus interactivity equals results: Through segmenting ‘video only' and ‘video plus interactive features' campaigns, PointRoll found that the ‘video plus' campaigns increased interaction rate by 67 percent and brand interaction time by 23 percent.
  • How to meet both direct response and branding goals: Unlike traditional media, advertisers don't have to choose between direct response and branding when creating a rich media campaign. The report includes a step-by-step example to show OEMs and dealers how they can create awareness and drive traffic to dealerships within one interactive ad unit.
  • Best-performing sites to run automotive rich media campaigns: While it would seem automotive-specific channels are the ideal sites to run campaigns, learning and reference and entertainment sites have been shown to get the highest results in regards to interaction rate and time spent with brand.

Web-Based Political Communications on the Road to 2008


Moving to the Mainstream: E-Voter Institute's 2006 Research and Findings from the Fifth Annual Survey of Political and Advocacy Communication Leaders and the First Annual Survey of Voter Expectations

Key findings include:

  • There is an increasing awareness that web-based tools are complementary to traditional campaigning techniques and are being accepted as part of the arsenal to win elections.
  • With changes in technology and a steep learning curve, consultants are taking a more practical view towards the Internet and trying to determine what tools are most effective for reaching different audiences.
  • Voters see more control in mass media messages than in personal communications from campaigns. Consultants spend money on techniques with an emphasis on personal communications that they can control.
  • A variety of sites were used for online advertising, particularly popular were sites related to traditional media properties.
  • Getting voters' attention requires more than television, phone and radio.
  • The Internet has become a trusted news source.
  • Internet users of all ages are actively looking for information and sharing what they find

AccuStream Streaming Video Advertising Guide 2006: Understanding and Optimizing Online Video 


Spurred by broadband adoption and the ease of implementation, marketers are increasingly utilizing online advertising with video as a key brand vehicle. Whether creating original content for the web or expanding offline broadcast shoots and budgets for online use, video is a key online advertising driver.

In an effort to help marketers and advertisers gain an in-depth understanding of this trend, AccuStream iMedia Research worked closely with online video technology leader PointRoll to create the Streaming Video Advertising Guide 2006: Understanding and Optimizing Online Video. The following guide covers several key aspects of online video advertising including:

  • Video Performance in Key Verticals
  • Campaign Optimization
  • Creating Interactivity
  • Broadband Adoption
  • Streaming Video Budgets
  • Impact of Flash
  • Overall Market Dynamic

To request a report, please send an email to marketing@pointroll.com.