PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 70% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 800 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
PointRoll Reminder is a suite of powerful tools including E-Mail Reminder, Calendar Download, and Instant Bookmark. The impact of a PointRoll Reminder ad unit stretches beyond the initial view. With PointRoll Reminder, consumers can explore interesting products or services later on, when they're ready to make a purchase. Consumers can take control of the message and recall it when it matters most: when they're ready to buy. Everything happens right from the ad unit.
How It Works Instant Bookmark: The user can simply click on a designated area to instantly bookmark an item with any URL and unique description without launching a new browser window.
Calendar Download: Downloading a custom calendar event into Outlook is just as easy - click on the appropriate link inside the PointRoll ad and the user simply opens or saves the file directly to their computer.
Delayed/follow up email: When a user mouses over the ad unit, the displayed panel includes a standard form that asks for the email recipient addresses. When a user submits that form, PointRoll can deliver an email with customized content to that consumer at a user or advertiser-specified time. Optionally, PointRoll can also collect the data from that form with our Data Collection feature.
