PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 70% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 800 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
PushDown ads are units that move the content on the publisher's page* down when additional, extended content comes out of the PointRoll ad unit. (*Subject to publisher approval).
How It Works When a user rolls over a FatBoy expandable or TowelBoy snapback ad unit, the content on the page is pushed down. The content is retracted when a user rolls off the ad unit or when the user initiates a close. PointRoll works with the publisher directly to make sure implementation is flawless.
Implementation is easy. PointRoll PushDown code will automatically work with the publisher sites that have the format. No special specs are required above the specs for the ad format being used.
