Pointroll Enhances Leadership Team, Promotes Rob Gatto To Senior Vice President Of Sales
Executive Move Strengthens Alignment of ShopLocal and PointRoll
New York, NY – November 19, 2009 – PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of rich media advertising, announced today the appointment of Rob Gatto to the position of Senior Vice President of Sales.
In this role, Gatto will manage all sales efforts for PointRoll and its subsidiary ShopLocal, the leader in multi-channel shopping and advertising services. Under Gatto, the PointRoll and ShopLocal sales teams will be aligned and create a retail specific vertical sales group for both ShopLocal and PointRoll product lines. Prior to this promotion, Gatto led sales and client services teams at ShopLocal as Vice President of Sales.
“As we continue to innovate and drive the next phase of development, having Rob at the head of our passionate sales force will enable us to provide even greater client support and more custom digital solutions that drive ROI,” said Jason Tafler, CEO of PointRoll. “We’re dedicated to building a creative and highly skilled team that will not only help shape PointRoll’s strategic future, but provide our clients with the best service and knowledge in the industry.”
Gatto has over 24 years of experience in the technology sector, managing marketing, sales, distribution channels and new market development. At ShopLocal, Gatto helped build the company from just a few clients to more than 100 of the top national retailers today. He has extensive experience in multi-channel marketing and a unique blend of expertise across media, analytics and Internet application development.
“PointRoll and ShopLocal together create unmatched capabilities in the digital space and enable marketers to create more powerful online ad experiences,” said Gatto. “The deepened integration of ShopLocal and PointRoll capabilities extend beyond the retail vertical and beyond the banner to provide clients with innovative technology and custom solutions that take advantage of the advanced creative, data, targeting and measurability of online marketing.”
Prior to joining ShopLocal, Gatto held various sales executive positions at Hyperion Solutions, the leader in financial analytics software and SPSS Inc., the leading provider of predictive analytics and data mining software.
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the world’s leading online advertising rich media provider. PointRoll's superior rich media technologies and services enable brand marketers to connect with consumers by creating interactive online environments. Providing interactive features such as streaming video, polling, instant e-mail and data collection, PointRoll delivers measurable online advertising campaign results. PointRoll serves more than 85 billion rich media impressions each year – and serves two-thirds of the Fortune 500 brands. For more information, please visit www.pointroll.com.
Contact:
Julie Nicholson
Weber Shandwick for PointRoll
212-445-8371
jnicholson@webershandwick.com
