NBC Universal Marketing Executive Kenneth R. Graffeo Joins Pointroll As Chief Operating Officer

Graffeo Brings 20 Years of Leadership Experience to PointRoll's Fast-Growing Interactive Marketing Business

Santa Monica, CA – July 9, 2008 – PointRoll, a wholly owned subsidiary of Gannett Co., Inc. and the leading provider of rich media technology solutions, announced today that Kenneth R. Graffeo has been appointed to the position of Chief Operating Officer. Ken will oversee all marketing and communications for PointRoll, where he will be responsible for the company's overall growth strategy, strategic marketing and operational effectiveness for continued industry leadership and global growth. PointRoll currently commands dominant market share of the rich media industry with 65% of the Fortune 100 as clients. PointRoll powers over 70% of online rich media campaigns and served more than 70 billion impressions in 2007.

"We are extremely excited to welcome Ken to the team! His deep knowledge, experience and relationships in the entertainment space will help us extend PointRoll's industry leadership in rich media. We are anxious to grow our team with the best people from the most creative industries to continue our expansion internationally and across vertical industries," said Jason Tafler, CEO of PointRoll. "Ken's expertise with branding campaigns designed specifically to appeal to the consumer and his years in entertainment marketing will be extremely beneficial to helping PointRoll provide the best overall consumer experience and creative vision as digital advertising technology shapes more engaging and interactive communications."

Ken brings to PointRoll over 20 years of experience in entertainment marketing and operations. Most recently he was the Executive Vice President of HD Strategic Marketing, Universal Studios, where he played a lead role in the planning and executing all High Definition promotions for the company. Additionally, he was Co-President of the North American and European HD DVD promotion group with members that included Microsoft, Intel, HP, Warner Brothers, Toshiba, Paramount and DreamWorks. Prior to this position, Ken managed all aspects of North American home entertainment for NBC Universal marketing as Executive Vice President, Home Entertainment Marketing, generating $2 billion in annual revenues. Ken has also held senior marketing positions with Polygram Entertainment, West Coast Entertainment Corporation, Tracy Locke, a division of BBDO, and Coca-Cola USA.

"Ken has a strong reputation as a marketing visionary in the entertainment space" said Chris Saridakis, Chief Digital Officer at Gannett Co., Inc. "His keen understanding of entertainment marketing will be integral to our ability to drive growth and strengthen PointRoll's strategic marketing and operational efficiencies."

"PointRoll has experienced tremendous success and the company's industry leading talent is a primary driver behind its growth," said Ken Graffeo, Chief Operations Officer of PointRoll. "We're laser focused on working with the world's leading brands to build highly engaging and innovative rich media advertising and marketing campaigns. I'm thrilled to join an industry leading company like PointRoll, which is on the cusp of rapid growth."

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com