PointRoll Empowers Advertisers and Agencies to Execute Complex Rich Media Campaigns in a Flash… API
The PointRoll Flash API provides advertisers and agencies access to PointRoll’s code base for faster, more efficient rich media ad creation
Conshohocken, Pa., January 17, 2007 – PointRoll, Inc., the leading developer of innovative rich media technology solutions, today announced the release of the PointRoll Flash API. The PointRoll Flash API significantly standardizes and simplifies rich media ad implementation by giving advertisers and agencies access to PointRoll’s most commonly executed code base.
The PointRoll Flash API enables designers to quickly execute complex rich media ads more autonomously. The API code base is distributed via a Macromedia Extension Package (MXP), a native Flash file format that is easily installed through the extension manager.
Once the PointRoll Flash API is installed, advertiser and agency partners can access PointRoll’s code base by leveraging “click to insert” functionality to add dynamic data (RSS/XML) feeds, video, audio, tracking and more to rich media ads. The code base also includes other native PointRoll code such as activities, panel controls and clickTags.
“The PointRoll Flash API gives advertisers and agencies maximum creative flexibility,” said Keith Gelles, CTO, PointRoll, Inc. “The PointRoll Flash API instantly puts the power of PointRoll’s most popular functionality into the hands of our partner agencies for those who want to be more hands on in building rich media units, while minimizing code handling hurdles.”
“With its new Flash API, PointRoll again demonstrates its commitment to development of leading-edge rich media technologies,” said Markham Butler, Director of New Media Development, Moxie Interactive. “Robust, extensible and simple to use, the PointRoll API gives Moxie Interactive’s Flash developers and designers a set of powerful tools to continue to meet and exceed client expectation and industry demand for compelling rich media in 2007.”
Standard to PointRoll’s service offerings, the PointRoll Flash API provides significant benefits to creative implementation including:
• Quality control of video streams – minimum bandwidth threshold detection provides ability to specify minimum bandwidth user must have to view streaming video, alternate content will be served if threshold is not met; video streaming algorithms also ensure quality control
• Simplified handling of video – a single video object can deliver either streaming or progressive video and can be switched from within one ad
• Easy synchronization of audio/video with non-audio/video elements – optional milestones easily synchronize different events to specific points of a video or audio clip and account for any buffering and/or lag time
• More efficient file creation – full event-driven audio and video objects provide the ability to handle all events, both user and non-user initiated
• Reduced need for Flash version-specific code – a single PointRoll object handles all PointRoll functionality associated with panel behaviors
• Ability to turn tracking on or off at will – objects contain necessary tracking code that interfaces with PointRoll’s robust reporting system, subsequent campaign reporting can then be accessed in AdTracker
• Improved XML handling – PrXML object is more intuitive to use than standard Flash methods and lessens the learning curve typically associated with XML handling
“The great benefit of the PointRoll Flash API is its simplicity,” said Scott Ackerman, Sr. New Media Developer, Moxie Interactive. “Congratulations to PointRoll for creating such a simple interface that allows our designers to accomplish very complex actions with just a few clicks of the mouse."
PointRoll has also implemented several improvements along with this code base that enable greater efficiencies and time savings including:
• Simplified implementation of panel controls such as pin, close and more
• Complete Flash 8 tracking in both Internet Explorer (IE) and Firefox – all panels published in Flash 8 can access any PointRoll functionality
• Simplified addition of advanced audio/video such as:
- Conditional events
- Time-based events
- Synced events
• Pushdown and expandable video capability
To learn more about the PointRoll Flash API, go to www.pointroll.com/support/flash_api.asp.
PointRoll partners can log onto AdPortal at http://adportal.pointroll.com/ to implement the PointRoll Flash API now.
About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-web site to the user without requiring a click. PointRoll’s superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness – without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit http://www.pointroll.com/.
