PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 70% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 800 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
PointRoll Polling enhances the ability of advertisers to deliver interactivity with their ad units. With Pollster, advertisers can instantly report back to the web user survey results relating to the ad being viewed. Users can respond to questions about a movie, product attributes and upcoming events and instantly see how their answers compare to the larger community. Pollster let's the web user share their opinions, while the advertiser can capture valuable information about their brand, product and positioning.
How It Works Survey questions are defined by the advertiser. These questions can focus on content just viewed such as video or product attributes. PointRoll and its research partners can help support the creation of these questions as requested. These survey questions can be inserted into a FatBoy expandable panel or a TomBoy 100K+. The user can answer the questions by clicking in a defined location on the panel. Based on the user's response, further content can be delivered such as product recommendations, or the results can be reported back to the user.
