PointRoll Articles

Alternative Media: Stop, Click and Listen

Published by: Pharmaceutical Executive 

Hear that? That's the sound of consumers not clicking on your online ad. They've smartened up and realized that a static banner ad is just going to lead them away from the site they are pursuing, costing them valuable time and effort. For a less-invasive ad experience, brand managers have turned to rich-media-enhanced advertising, which offers all the information consumers need-without ever having to leave the page. Read complete article 

Different Verticals, Different Needs: Why Rich Media Won't Benefit from a One-Size-Fits-All Mentality

Published by: ADOTAS 

Typically, trend forecasts are applied in a big general dose. But with the wealth of metrics we've collected across tens of thousands of rich media campaigns, it's clear that what works well for one vertical doesn't necessarily work for another. As the Political, Automotive and Pharmaceutical verticals are poised to increase their rich media spending in 2007, trends specific to each are outlined below. Read complete article    

McCain Takes to Video and Search Ads, Dems to Blogs

Published by: ClickZ 

While Democratic Presidential hopefuls appeal to political junkies through blog ads, Republican Senator John McCain is using paid video ads, display placements and sponsored search text ads to stir interest, even before officially announcing his candidacy. The '08 election season just might be the tipping point for paid online political advertising from the left and right, but the McCain effort demonstrates what some see as differing approaches to Web media by Republicans and Democrats. Read complete article 

How Publishers Drive Innovation by Pushing for Adobe's Latest Player 

Published by: MediaPost's VideoINSIDER 

CHRISTMAS (OR TAKE YOUR PICK of any other seasonal holiday) came early this year for rich-media companies and advertising agencies when MySpace, Yahoo and YouTube were among the publishers that pushed user-required Flash 8, enabling penetration rates to reach nearly 90 percent in less than 12 months. Read complete article

Merging Happily Ever After

Published by: ADOTAS 

My last ADOTAS piece examined a cycle of consolidation in the rich media and digital marketing industries. If you read it, and you've followed our arena long enough, you would logically jump to two, sensible questions:

1. Wasn't PointRoll purchased?

and/or

2. Isn't PointRoll an example of consolidation that should be examined in light of the DoubleClick, MatchLogic, Yahoo! and Google examples mentioned?

The answer to both is yes. However, unlike most M&A in rich media, the marriage of PointRoll to Gannett has worked. Read complete article