Performance Measurement
PointRoll is committed to redefining – and refining – measurement. From interaction rate and time spent with brand to total conversions, video completion rates and site events that measure website traffic tied to the ad units, PointRoll dramatically enhances measurement capability to effectively and succinctly track ROI. By affording users an interactive brand experience anywhere online, PointRoll’s industry-leading metrics give new meaning to the word “return,” with an average interaction rate of 6.4 percent, 116 percent click-through rate lift over standard banner ads and an industry-leading average of 14.7 seconds of time spent with brand in 2007.
Our self-service proprietary reporting tool enables you to easily access campaign reporting and to aggregate metrics by advertiser, campaign, ad, panel, publisher, week, day and more. At PointRoll, we put the power of tracking and optimization in your hands, allowing you to analyze your campaign whenever you want.
To verify that your campaign goals are being met, we provide analysis across such metrics as:
- Ad Impressions
- Panel Impressions
- Interaction Rates
- Action & Activity Rates
- Average Panel Display Times
- Average Page Display Times
- Average Brand Interaction Times
- Panel Clicks (broken down for each separate click within the panels)
- Banner Clicks (broken down by sections of the main creative)
