PaperBoy Local Delivery

PaperBoy Local Delivery delivers interactive local circulars through online ads. PaperBoy Local Delivery gets the right message to the right shopper - fast. By delivering dynamic, localized content, PaperBoy Local Delivery transforms your existing print promotions into a targeted banner ad. PaperBoy Local Delivery makes it easy for consumers to find local promotions, products, pricing, and more from nearby stores.

It is a unique product that combines the following:

Dynamic Circular: PaperBoy Local Delivery pulls dynamic product content and/or is geo-targeted which enables you to deliver an online circular with your most current specials and promotions.

  • Dynamic content delivered by geography
  • Change product and pricing information in real time
  • Geo-targeting makes it easy to pull local content into your ads
  • Take your local offline circulars and bring them to life

Local Delivery: PaperBoy Local Delivery is distributed through a network of leading newspaper web sites and national portals that reach over 104 million unduplicated visitors a month. This extensive network combined with the rich media interactive merge to create a targeted and compelling online ad experience.

  • PaperBoy Local Delivery's extensive network reaches 69% of the total internet audience
  • Place national buys and get "local" delivery
  • Deliver across 86 DMA's and 245 local newspaper sites: Tribune Interactive, Knight Ridder/Real Cities, Gannett
  • AOL, MSN and USATODAY.com allow local delivery through registered users and local sites

Interactivity: With PaperBoy Local Delivery consumers can find their local store, print coupons and create shopping lists all within the ad, allowing advertisers to interact with their consumers and drive them to the store.

  • Push beyond a typical circular by adding interactivity
  • Bring your offline circular to life
  • Store Locator
  • Coupon Printing
  • Shopping List
  • Keyword Search
  • Calendar Reminder
  • Send to a Friend
  • Instant Email

Benefits


  • Agency/Advertiser Benefits
  • Reach consumers where they are
  • Deliver relevancy
  • Compliment offline circular activity
  • Process/ease of use
  • Creative freedom/interactivity
  • Measurement

Publisher Benefits


  • Streamlined process
  • Premium CPM's
  • New ad inventory
  • New advertiser revenue streams
  • Additional sales channel

User Benefits


  • Relevant content
  • Personal
  • Interactive/engaging
  • User friendly/opt-in

How to get started:


Step 1: Set up your PaperBoy Local Delivery "paper route"

  • Easily place national buy through "localized" network

Step 2: Identify a source for a dynamic feed

  • PointRoll can easily create a data source based on advertiser-supplied product, pricing and location information for geo targeting
  • We can also pull data from a web store or other advertiser data source
  • If you are already working with a third party data provided such as ShopLocal, PointRoll can work with you and your provider to easily integrate and pull the localized data into the ad unit and deliver it based on user location

Step 3: Design the banner and panel

  • There are no limitations on the design
  • You can use any format (e.g. .psd or .fla)
  • Define functionality you want to include (e.g. store locator, coupon printing)
  • Define placement of product information (module structure) for the panel. The space for the product, pricing and description information should be consistent for the dynamic feed
  • Specify featured categories and brands as applicable
  • Specify circular version (e.g. Men's, kids...)

Step 4: Deliver creative assets to PointRoll

  • Once your ads are uploaded, PointRoll will set up the dynamic feed, optimize, QA and traffic these ads for you

Step 5: Measure Results

  • Now you can track your performance. With PaperBoy Local Delivery you will receive metrics on how many people interacted with your ad, the length of time in which they did so and what actions they took

Timing: PaperBoy Local Delivery requires 1-2 weeks additional time from a typical PointRoll campaign to allow for set up of dynamic feed, production, QA, and trafficking.