Our Approach

The PointRoll Approach - A Passion for Rich Media

At PointRoll, we are passionate about developing innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. Thanks to our superior products and the best and the brightest in the industry, we create effective creative, connect brand messages with consumers and convert consumers to buyers and believers.

• Create - PointRoll creates and supports rich media campaigns that are setting a new standard for what online advertising - and advertising in general - mean for an entire industry.
• Connect - PointRoll connects with target audiences as it served an industry-leading 60 billion rich media ad units on 2007.
• Convert - PointRoll converts target audiences. In 2005 alone, PointRoll created more than 9 billion conversion opportunities for clients, meaning billions of users saw branded messages billions of times.

More than 1800 advertisers and agencies choose PointRoll each year for:

Flexibility - PointRoll rich media ads provide advertisers and agencies with infinite opportunity for creative expression - the only limits are those imposed by the imagination. To facilitate this creative expression, we offer several options for building PointRoll rich media ads: advertisers and agencies can build the ad in-house, using our simple-to-use, proprietary tool, AdPortal; hand off assets to our creative services team, which will then build the ad; or rely upon creative services to concept and create the ad from scratch, per a specified, agreed upon direction. While PointRoll rich media solutions deliver maximum creative impact, K size and load times are minimal.  

Production Services - With the industry's only dedicated QA department, overnight operations and 24/7 support, our goal at PointRoll is to make the process of building and delivering rich media ads as easy and seamless as possible. We provide services, like no-cost outsourced trafficking, that eliminate the need for our clients to take on time-consuming and laborious tasks. Accordingly, our 120-person operations team works tirelessly on our clients' behalf to create, launch, review and track a campaign across virtually any publisher so it can engage and convert target audiences.

Measurement - Customized and robust analytics come complete with every PointRoll campaign and are easily accessible to all clients through our AdTracker Interface. In addition, a dedicated team member monitors end-to-end campaign performance to ensure campaigns are not only running, but achieving maximum results.  Whether the goal of the campaign is to increase branding, trigger direct response or achieve a combination of the two, we offer a host of reporting metrics that show the results of these efforts.

Cost-Effective - As an alternative or complement to offline advertising, PointRoll rich media is a cost-effective, compelling and action-inspiring online advertising experience. With the PointRoll Included^TM program, agencies and advertisers can even leverage PointRoll's industry-leading rich media products and services on leading sites as part of an existing media buy at no additional cost when minimums are met.  As PointRoll solutions are publisher friendly, do not affect page load time and work on all major browsers - Safari, IE, Firefox and Netscape - more than 30 of the Web's most elite publishers including MSN, AOL, ESPN, NYTimes, iVillage, and many more have joined PointRoll Included, helping advertisers reach the widest possible audience at the lowest cost.