MovieConnect
Text Message Local Showtimes Directly to Users' Mobile Devices from an Ad with MovieConnect
Circumvent short lead times with MovieConnect, an exclusive offering from PointRoll. A seamless, interactive advertising solution, MovieConnect enables users to receive a movie's local showtimes and theater information on their cell phones and mobile devices—via text messaging—upon interaction with an ad.
MovieConnect empowers advertisers to reach moviegoers on one of the most sought-after platforms—cell phones—with targeted messages that build awareness, branding and ticket sales. Today, cell phones out number PCs by a ratio of 12:1, making the "third" screen an increasingly desirable marketing platform. Advertisers can also distribute additional movie-related marketing via text messaging once the user opts in.
HOW IT WORKS
Rely on PointRoll's creative expertise for ad creation and production, campaign management, quality assurance, trafficking and distribution, ad serving, and reporting. PointRoll collects mobile numbers and zip codes through the rich media ad so that advertisers can text local showtimes and theater information as soon as it becomes available.
BENEFITS
- Deliver local showtime information directly to a movie goer's cell phone or mobile device
- Leverage text messaging as an additional marketing tool, expanding reach to the "third" screen
- Aid awareness and purchase intent
- Share information not available at the time of the campaign launch
- Create an ongoing dialog with movie goers
Integrate MovieConnect in your next campaign today! Contact PointRoll today at 800.203.6956 or visit us online at www.pointroll.com.
