Keith Gelles, CTO and Co-Founder

As CTO, Keith's expertise is concentrated on software planning and design with emphasis on business solutions for advertising and marketing applications.

Keith has more than 12 years of experience in software and technology development in both traditional and Internet start-up environments. Since PointRoll's inception in 2000, he has been responsible for managing the development of product technologies, interfaces and ad serving platforms, as well as campaign production, QA, trafficking and support.

Prior to PointRoll, Keith served as technical development manager for Advertising.com, overseeing architecture design, web site development and implementation of various advertising solutions. Before joining Advertising.com, he was chief architect for the Netceleration division of Neuristics, tasked with leading the development of a suite of ecommerce optimization tools. Keith also worked at Spectra Marketing where he was responsible for design and implementation of an industry-leading marketing analytics platform.