Instant Messaging Expanding Ads

A true killer app, instant messaging is fast-paced, direct and ubiquitous. Shouldn't your ads be, too? They can, now that PointRoll's rich media arsenal includes expanding ad formats for use with many popular messaging programs.

There are over 340 million active, unique users of instant messaging services, sending over a billion instant messages per day.* And now you can get your online ad across to them.

An instant messaging expanding ad starts out as a small, unobtrusive ad within the messaging application window. When a user interacts with the ad, it expands outside the messaging interface and displays the full creative, including video. The user can view, interact with or close the creative. Within the expanded creative, you can make use of PointRoll's interactive features such as data collection, gaming or send-to-a-friend functionality. The possibilities are endless!

PointRoll backs up this latest ad format with the most comprehensive reporting and analysis tools in the industry, so you can find out immediately how your instant message ads are performing.

How it Works

• An instant message expanding ad is a variation on PointRoll's popular FatBoy ad, offering much the same functionality in a new type of placement.
• A dedicated placement houses the basic banner—GIF, JPG or Flash—on the messaging interface.
• Rolling over or clicking the ad exposes additional creative.
• The creative can incorporate text, images, audio, video and dynamic content.
• All of PointRoll's interactive features can be housed within the expanded creative.
• The ad unit retracts when the user closes it or moves the mouse elsewhere on the screen.

Advertiser and Agency Benefits

• New real estate offers the potential for several hundred million impressions per day.
• Flexible format allows greater creative freedom.
• Interactivity captures users' attention while they are engaged within the viral IM environment, building brand awareness, generating buzz and eliciting immediate response.
• Extensive metrics and reporting capabilities measure effectiveness in a variety of ways.

User Benefits

• Relevant ads are delivered directly to the instant messaging interface.
• User-initiated interaction is convenient and non-disruptive.