Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • POV: 4th Party Ad Serving
    4th Party Ad Serving: A Primrose Path? If data fragmentation is on your mind, you’ve probably considered 4th party ad serving. Advertisers are constantly seeking ad serving solutions that keep da...
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  • BEST OF BOTH: Dynamic Local Video End Cards
    You know that Dynamic Video provides practical options for personalizing and targeting video ads, and you know that Dynamic Local marries local inventory with national branding for reach and engag...
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  • Point of View: Dynamic + Local
    Politics isn’t the only industry where being local matters: it’s true in advertising, especially digital, where targeting opportunities abound. Last month we discussed the value of serving custo...
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