Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • KEEP IT FRESH: DYNAMIC SEQUENCING WORKS
    Regardless of format, medium, or vertical, creative wearout is a regular occurrence.  Conscientious advertisers must actively combat it to avoid hampering results and annoying the consumer. As it be...
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  • DON’T JUST COLLECT: GET MORE VALUE FROM DATA COLLECTION
    Until recently, data collection within ad units has primarily been used as a tool for driving immediate conversion action. It makes sense, since combining interactive display advertising with lead-gen...
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  • POINT OF VIEW: The art of data
    Everyone involved in digital advertising campaigns is eating a slice of data pie, but some of us have pretty meager portions. Brands, their media buyers, and publishers have access to vast quantities ...
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