Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • Chrome updates affecting flash creative
    On September 1st, Chrome will be switching its default setting so that it blocks Flash content unrelated to the webpage. This means Flash-based ads that appear in the Chrome browser will be paused wit...
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  • POINT OF VIEW: REPURPOSE WITH CARE
    “From the start, you knew that technology was something that should elevate a creative idea, not crush it. You knew that “repurposing” was a dirty word and that great ads deserved to be transfor...
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  • PointRoll Science Study: Timed Ads Increase Engagement – at a Price
    According to a new study from PointRoll Science and PlayCollective, digital ads implying you should ‘Buy Now’ get extra attention, but may dampen consumer feelings toward the brand. PointRoll a...
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