Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • POINT OF VIEW: REPURPOSE WITH CARE
    “From the start, you knew that technology was something that should elevate a creative idea, not crush it. You knew that “repurposing” was a dirty word and that great ads deserved to be transfor...
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  • PointRoll Science Study: Timed Ads Increase Engagement – at a Price
    According to a new study from PointRoll Science and PlayCollective, digital ads implying you should ‘Buy Now’ get extra attention, but may dampen consumer feelings toward the brand. PointRoll a...
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  • THE POINT: BIG DATA DEMANDS BIG CREATIVE
    While the Code of Hammurabi seems a little harsh in today’s world, his point that strong actions require a response of equal strength remains relevant in a variety of contexts. For example, as you m...
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