Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • 2014 Q3 Benchmark Report
    Our 2014 Q3 benchmark report is now available for download.This report features:Performance for Rich Media, by vertical (including viewability)Performance for In-Stream, by verticalFeatures & Uses...
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  • KEEP IT FRESH: DYNAMIC SEQUENCING WORKS
    Regardless of format, medium, or vertical, creative wearout is a regular occurrence.  Conscientious advertisers must actively combat it to avoid hampering results and annoying the consumer. As it be...
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  • DON’T JUST COLLECT: GET MORE VALUE FROM DATA COLLECTION
    Until recently, data collection within ad units has primarily been used as a tool for driving immediate conversion action. It makes sense, since combining interactive display advertising with lead-gen...
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