Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • Digital Ad Success Requires More Than a Good Address
    Lately, conversations about viewability remind me of that old saying in real estate: it’s all about location, location, location. In addition to measuring whether or not ads are in view, fraud metri...
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  • In-Stream Video Playmode Reporting
    This content is intended for Publishers and describes replacing the “playmode macro” for In-Stream video ads so that PointRoll can accurately report on Auto-Play and Click-to-Play video starts.  ...
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  • Interactive TV: Letting Viewers Play Big Brother
    Television shows are constantly in a battle for viewers, and what better way to get them hooked than to let them control it? According to an Accenture study, up to 68% of television watchers are also ...
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