Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • Resources from the PointRoll Innovation Roadshow
    Over the past two months, PointRoll traveled the country and hosted a series of Innovation Roadshow events in Los Angeles, Chicago, and New York. These shows demonstrated how to turn creative fantas...
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  • Is the browser dead?
    In 1993, I got my first email address. A mashup of letters and numbers that almost-but-not-quite spelled the deeply meaningful expression of my 12 year old self@aol.com. That was the first step, immed...
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  • Effective video advertising: teaching an old dog new tricks
    If print ads are the predecessor to digital banner ads, then TV commercials are the forefathers to online video (both in-banner and in-stream). If, as an industry, we’ve mastered the art of the TV c...
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