Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • THE POINT: BIG DATA DEMANDS BIG CREATIVE
    While the Code of Hammurabi seems a little harsh in today’s world, his point that strong actions require a response of equal strength remains relevant in a variety of contexts. For example, as you m...
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  • CASE STUDY: RELEVANT CREATIVE & CONTEXTUAL MEDIA ARE A PERFECT PAIRING
    Phenomenal results come when data drives ad customization. PointRoll recently helped Soubriet Byrne and Associates and its financial services client develop a data-driven advertising solution to effec...
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  • Trend Watch: What the Apple Watch Means for Marketers
    With Apple’s first smartwatch arriving on consumers’ wrists April 24th, marketers are anxious to find out what this means for their brands and the new ways they will be able to connect to users. T...
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