Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • Mobile Advertising: Up Close and Personal
    Imagine you walk by your favorite store and receive a notification on your phone offering a discount on an item you've been eyeing for a few weeks. You go inside and your phone instantly loads a map s...
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  • Does Video Quality Really Matter?
    In a world of luxury brands and mega budget campaigns, it’s become incredibly difficult for your brand to stand out. Consumers see thousands of brand messages per day, and video ads now come standar...
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  • AdView: Format beyond Viewability
    Just because a user starts their daily read of a favorite site at the top of the page, where brands pay a premium to place ads, doesn’t mean they stay there long. Digital users scan and scroll and c...
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