Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • DIGITAL DOWNLOAD: The Ins and Outs of the HTML5 Transition with Dan Mouradian (Pt.2)
    As September 1st and “the death of Flash” rapidly approach, we want to put marketers’ worries to rest. When one door closes, a better one opens, and a transition to HTML is a surmountable obsta...
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  • Viewability: Applications and Expectations
    In early July, the Media Rating Council issued an updated summary on Viewable Impressions.  This is commonly referred to as a “Reconciliation Guidance” and serves to address areas of opportunity ...
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  • DIGITAL DOWNLOAD: The Ins and Outs of the HTML5 Transition with Dan Mouradian (Pt. 1)
    Marketers have been scrambling to prepare for September 1st ever since Google announced Chrome and Safari browsers would no longer support Flash ads after that date. This shift towards HTML-only ha...
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