Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • 2014: The Year of Personalization at Scale
    Some years are milestones for the digital advertising industry: in 2000, PointRoll served the first rich media ad, in 2010 Apple created the tablet market by releasing the first iPad,  in 2012 Faceb...
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  • Programmatic gains are flattening. What’s next? Creative Testing.
    Every planner lit up at the prospect of the perfectly optimized media that programmatic advertising promised. The latest in a long line of industry Cinderella stories, programmatic represents the most...
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  • Black November and Cyber December: The Evolution of Marketing America’s Biggest Shopping Season
    Since Thanksgiving day, I received exactly 76 emails alerting me of deals for Black Friday, Small Business Saturday, Cyber Monday, and some that even advertised Cyber Week (more on that later).  Besi...
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