Insights

Get Your Gray Matter Going

PointRoll is always on the lookout for smart and fun and stimulating things to share and build conversations around. Check out our latest topics, tools and sundry creative goodies.
  • PointRoll Science Study: Timed Ads Increase Engagement – at a Price
    According to a new study from PointRoll Science and PlayCollective, digital ads implying you should ‘Buy Now’ get extra attention, but may dampen consumer feelings toward the brand. PointRoll a...
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  • THE POINT: BIG DATA DEMANDS BIG CREATIVE
    While the Code of Hammurabi seems a little harsh in today’s world, his point that strong actions require a response of equal strength remains relevant in a variety of contexts. For example, as you m...
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  • CASE STUDY: RELEVANT CREATIVE & CONTEXTUAL MEDIA ARE A PERFECT PAIRING
    Phenomenal results come when data drives ad customization. PointRoll recently helped Soubriet Byrne and Associates and its financial services client develop a data-driven advertising solution to effec...
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