Gaming

Games within banners/panels allow users to interact with an advertiser's brand on a new level. Users are entertained while advertisers' deliver their message in a fun and memorable way. There are no limitations to what creative designers can develop within the games where users can shoot, jump, throw, drive, swim and so much more.

How It Works
Games can be used within all of the PointRoll units except BadBoy floater and developed in any program (i.e. Flash, Java, etc.). When a user rolls over the unit or clicks to play the game, simple and easy instructions should be provided immediately. Games should have a ‘start' button so users can play right away and ‘replay' button at the end of the game. If there is sound, there should be a ‘mute' and ‘unmute' button available.

Creative developers should include several courtesy features. When an ad is inside an expandable panel, it should pin open in the event the user rolls off of it while playing the game. When the panel is pinned, a close button must be offered. Games controls should avoid using the arrow keys because a browser window can scroll.

Benefits

• Increase interaction with the brand • User-friendly controls and features in the ad will drive users to play with the brand at a longer period of time • Games offer a chance to make a memorable impression on certain demographics • Can combine with other PointRoll features to deliver the brand message even further