PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 70% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 800 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
FreeForm panels elevate the effectiveness of PointRoll ads to an entirely new level. With FreeForms, creative designers can create panels of any shape and physical size, move objects around the screen and ultimately bring branding and conversion opportunities to a new high - All of this without visually disrupting the contents of the page.
How It Works When building an ad, the creative developer can select the background of the panel to be transparent, thus allow their minds to think in non-rectangular mode. By making the background transparent, the designer can allocate more physical space for their panels to strengthen their messages because the contents of the page remain visible. The beauty of it all - the designer builds the FreeForms just like any other PointRoll panel, but instead of selecting a background color, they select the Transparent (FreeForm) option.
