Ad Sequencing

Ad sequencing allows an advertiser to deliver different types of creative to a user throughout the duration of a campaign or specific time-period. The advertiser specifies what a user should see first, second, third, fourth, fifth, and so on (up to 20 in one series). Therefore, a user views different creative each time they come across the campaign.

The creative can vary by message or ad format. For example, an advertiser can deliver a branded message about the benefits of a particular service. The next message could be to encourage data collection. Or an advertiser can deliver a TomBoy universal 100K and then follow-up with a FatBoy expandable.

How It Works
Each time a user is presented with a PointRoll ad tag, they are shown whichever creative is next for that particular user in the ad sequence. If a user reaches the end of the ad sequence, they get the ending creative for every impression thereafter.

PointRoll also supports a time-based ad sequence. This means that the advertiser can specify a period of time after which the ad sequence automatically refreshes (or starts over) per user. For example, an advertiser sets a 24-hour ad sequence time frame, each 24 hour period a user would receive the ad sequence from the beginning no matter how far thru the ad sequence they were the prior 24 hours. That period can be anything from 1 hour to several years, whatever the advertiser needs.

The ad sequence can mix different product types but all of the units have to be the same base unit size since the tags are married to a single placement.

Benefits to the Advertiser

• Increased branding and conversion opportunity • Target users sequentially with relevant creative messages • Easy to set-up

Benefits to the Publisher

• Drive increased client success • Innovative feature to offer clients

Benefits to the User

• View exciting relevant creative • Avoid redirect away from content page