BusinessWeek Innovation

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Innovation & Design
Strategy, creativity & research

Will Flash Bring Cash for Gateway?
With the PC maker's red ink staunched by cost cuts, CEO Wayne Inouye is aiming to boost growth with sleeker designs and marketing buzz

Taking A Page From Toyota's Playbook
Wipro and other Indian info-tech companies are boosting efficiency by emulating the Japanese carmaker

Apple's New Mouse: Mighty or Meek?
Jobs & Co. has broken with tradition to launch a new multi-button mouse, prompting loud expressions of delight or dismay from Mac fans

Understanding Why People Buy
Many outfits have the wrong priorities when innovating. The right focus -- and the key to sales -- is products that create meaning for buyers

Top 20 Innovative Companies
2005 poll of 940 senior executives in 68 countries by Boston Consulting Group

MotoGP Roars Back into America
As the Motorcycle Grand Prix returns to the U.S., the sports fans and deep-pocketed sponsors are revving up here and abroad.